{"id":103340,"date":"2021-08-17T08:34:42","date_gmt":"2021-08-17T15:34:42","guid":{"rendered":"https:\/\/www.myoutdesk.com\/?p=103340"},"modified":"2024-03-01T09:22:43","modified_gmt":"2024-03-01T17:22:43","slug":"classic-tech-meets-modern-marketing-the-sms-strategy","status":"publish","type":"post","link":"https:\/\/www.myoutdesk.com\/blog\/classic-tech-meets-modern-marketing-the-sms-strategy\/","title":{"rendered":"Virtual Assistants Are Evolving Marketing With SMS"},"content":{"rendered":"\n

What if you could reach your target audience before they even got out of bed? Start their day with your product or service already on their mind, without even lifting a finger! You can, and it\u2019s as easy as a text message. According to a survey conducted by ReportLinker<\/a>, about half of Americans(46%) say they check their phone as soon as they wake up. That statistic comes from 2017, so you can imagine it\u2019s only gone up since then. More than half of Americans check their phone an average of 160 times a day<\/a>. America is attached to their phone, so use that to get them attached to your product.<\/p>\n\n\n\n

Now you\u2019re probably wondering, \u201cBut how? Who has the time to text all day!? Luckily we have the answer to that; virtual assistants.<\/strong> Text messaging(SMS) marketing is an often underrated and underutilized practice with a ton of proven potential. On top of that, the utilization of virtual assistants is growing in its acceptance by the professional world due to the increasing demand for remote work. I guess you could say SMS marketing is the recipe for massive gains, and virtual assistants are the secret ingredient that makes it a 5-star dish. But enough analogies; let\u2019s go over exactly how and why SMS marketing with a virtual assistant will change the way you do business.<\/p>\n\n\n\n

<\/figure>\n\n\n

SMS > Email<\/h2>\n\n\n

You\u2019re probably already familiar with email marketing; drip campaigns, follow-ups, promotions, etc. You may not be familiar with this statistic though; the open rate for email is about 20%, whereas the open rate for text messages is 98%. That\u2019s a huge difference! Why send a prospective customer an email that gets lost in spam, or buried at the bottom of their inbox? A text message goes right to the top of their communications, and it likely gets a push notification on their screen. They can\u2019t miss it! Furthermore, 75% of surveyed Americans said they\u2019d be happy to receive an offer via SMS. That\u2019s practically an invitation to market to them! That actually leads me to one important point; you can\u2019t cold message them. An SMS marketing campaign needs to be directed at people who\u2019ve already expressed interest in some way, or straight up opted in to receive your messages. So keep it legit, or you risk not just pissing off the customer, but the law too.<\/p>\n\n\n\n

<\/figure>\n\n\n

Marketing Synergy<\/h2>\n\n\n

The big gap in open rates doesn\u2019t mean you should abandon email marketing altogether. In fact, SMS and emails can work together sometimes. For example, sending a follow-up text asking someone if they got your previous email can increase the open rate by as much as 30%. The inverse can work as well; sending an email that lets people opt into a more direct and beneficial SMS service. This is a great way to generate leads, with a growing list of potential customers or existing customers who are hungry for information, updates, offers, etc. Another benefit to the SMS is the immediate delivery, compared to the \u201cwho knows when\u201d delivery of an email. Send that update text, \u201cHey, did you get my email?\u201d, and watch them feel more personally connected to you and thus more likely to go check for that email. As you can see it\u2019s not a one-or-the-other situation, it\u2019s more of a cohesive family of marketing tools.<\/p>\n\n\n\n

<\/figure>\n\n\n

A Direct Connection<\/h2>\n\n\n

Notice how I mentioned it feeling more \u201cpersonally connected\u201d. Because an SMS is always more personal and direct feeling than a long email they know was sent to a faceless list. With an SMS, you\u2019re restricted to the 160-character limit typically, so your messaging needs to be more direct and inclusive. No fluff, no overpowering graphics, banners, etc. Your message to them should feel like a friend reaching out to ask them a quick question, or give them a quick update about something important. You should use more words like \u201cyou\u201d and \u201cI\u201d when writing your little message, so it feels like you thought of them randomly and cared enough to message them, specifically. Even if you didn\u2019t . . .<\/p>\n\n\n

Let Someone Else Manage<\/h2>\n\n\n

To get the most out of this marketing tactic, you shouldn\u2019t be the one sending those messages. This doesn\u2019t mean they are any less personal or sincere, it just means you\u2019re a busy person with a business to run, so you delegate this to someone else. This is where the virtual assistant comes in! While you\u2019re handling more high-level, valuable business needs, your VA(virtual assistant) is going down a list. Sending customized text messages to different groups of people, following up on leads, responding to their replies, answering questions, sharing links, and setting up appointments. They\u2019re keeping people updated, educated, and connected\u2026 to you. And yes there are applications you can sync with your SMS campaigns to track how effective your texts are, just like with emails. Utilizing a virtual assistant to be the conduit for all of your SMS marketing needs is such a perfect fit, it almost feels too good to be true(don\u2019t worry, it\u2019s not!<\/i>).<\/p>\n\n\n\n

<\/figure>\n\n\n

You Have One New Message<\/h2>\n\n\n

As you can see, SMS marketing is a simple marketing tactic that anyone can do. And if they have an assistant who can manage that tactic on their own, then they\u2019re really primed for success. Because there are two hard facts here; 1. SMS marketing is powerful and worth the effort, and 2. Someone else should be doing it for you while you do what you do best. MyOutDesk is proud to offer virtual assistants with marketing talents and technology skills perfect for this role. So if you\u2019re at all interested in upping your marketing game, securing more leads, and closing more deals, you\u2019re in the right place. Reach out via the link and schedule a one-on-one consultation, where we\u2019ll assess how one of our virtual assistants can do exactly that for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

SMS marketing can effectively engage customers with personalized messages and offers, boosting conversions and brand loyalty. A virtual assistant can help you build a targeted audience, craft clear and concise messages, and use automation and analytics tools to optimize results.<\/p>\n","protected":false},"author":34,"featured_media":103494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"edit_lock":"","edit_last":"","thumbnail_id":"","imtst_jobtitle":"","imtst_company":"","imtst_companyurl":"","imtst_stars":"","footnotes":""},"categories":[10980],"tags":[],"class_list":["post-103340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2021\/08\/SMS-marketing-v2.jpg","author_info":{"display_name":"Dan Trujillo","author_link":"https:\/\/www.myoutdesk.com\/blog\/author\/mod-dantrujillo\/"},"yoast_head":"\nVirtual Assistants Are Evolving Marketing With SMS - MyOutDesk<\/title>\n<meta name=\"description\" content=\"When you combine SMS marketing with a virtual assistant, you gain incredible sales opportunities. 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