{"id":95764,"date":"2020-09-24T16:37:15","date_gmt":"2020-09-24T23:37:15","guid":{"rendered":"https:\/\/www.myoutdesk.com\/?p=95764"},"modified":"2024-03-01T11:14:19","modified_gmt":"2024-03-01T19:14:19","slug":"ultimate-guide-to-run-business-affiliate-influencer-marketing-the-right-way","status":"publish","type":"post","link":"https:\/\/www.myoutdesk.com\/blog\/ultimate-guide-to-run-business-affiliate-influencer-marketing-the-right-way\/","title":{"rendered":"Run Business Affiliate + Influencer MARKETING the RIGHT WAY"},"content":{"rendered":"\n<p><span id=\"top\" style=\"font-weight: 400;\">In this current climate, everybody is bombarded with so much advertising and so much competition.&nbsp; <\/span><span style=\"font-weight: 400;\">It\u2019s the very reason why business owners &amp; entrepreneurs need to<\/span><b> focus on the importance of referral marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<h2 class=\"gb-headline gb-headline-1f133e37 gb-headline-text\" id=\"revenue-streams-through-business-affiliates-influencers-and-referrals\">Revenue Streams through Business Affiliates, Influencers, and Referrals<\/h2>\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s always really more effective when a referral comes through from someone that they know and they trust. And so, people that you know they trust and kind of fall into the categories of an affiliate or influencer.<\/span><\/p>\n\n\n<div class=\"gb-container gb-container-bbe9f73b\">\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/y9nm56ixm3.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span id=\"popover_preview_embed\" class=\"wistia_embed wistia_async_y9nm56ixm3 container=popover_preview_embed popover=true popoverAnimateThumbnail=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\">&nbsp;<\/span><\/div><\/div>\n\n<\/div>\n\n\n<p><strong><em>This webinar covers:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What is an affiliate for business?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is an influencer for business?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is a business referral?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What does it mean to be an affiliate marketer\/influencer marketer to drive business?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">At what stage can a business owner begin affiliate, influencer, and referral marketing?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the difference between affiliate marketing and referral marketing?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How do you price an affiliate program?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How do I collaborate with influencers for my business?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What tools &amp; processes does a business have to have in place when they are putting up an influencer + affiliate marketing?<\/span><\/li>\n<\/ul>\n\n\n\n<p><b><i>About Arlen<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Arlen Robinson is a seasoned business owner and co-founder of <\/span><a href=\"https:\/\/www.osiaffiliate.com\/\"><span style=\"font-weight: 400;\">Omnistar Affiliate Software <\/span><\/a><span style=\"font-weight: 400;\">which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well as hosting a weekly podcast known as the <\/span><a href=\"https:\/\/www.ecommercemarketingpodcast.com\/\"><span style=\"font-weight: 400;\">eCommerce Marketing Podcast<\/span><\/a><span style=\"font-weight: 400;\"> in which he interviews various marketing experts about successful eCommerce marketing strategies.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e1087908\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"456\" class=\"gb-image gb-image-e1087908\" src=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/09\/sales-conversion.jpg\" srcset=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/09\/sales-conversion.jpg 972w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/09\/sales-conversion-500x235.jpg 500w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/09\/sales-conversion-768x360.jpg 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">OSI Affiliate Software allows virtually any business to put up affiliates in their system. They can create their own affiliate program\/code and track it using the software.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They create a signup page for customers with an embed code for the signup page that can be added to their existing site to handle affiliates coming in.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Find influencers in social platforms and get them to use affiliate marketing properly and drive revenue!<\/span><\/p>\n\n\n<h2 class=\"gb-headline gb-headline-3d614f53 gb-headline-text\" id=\"what-does-it-mean-to-be-an-affiliate-marketerinfluencer-marketer-to-drive-business\">What does it mean to be an affiliate marketer\/influencer marketer to drive business?<\/h2>\n\n<h3 class=\"gb-headline gb-headline-72189ea9 gb-headline-text\" id=\"at-what-stage-can-a-business-owner-begin-affiliate-influencer-and-referral-marketing\">At what stage can a business owner begin affiliate, influencer, and referral marketing?<\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Stage? Start right away, even if you\u2019re a start-up! You hardly have enough customers, so you can easily get your name out and get more. THEN, you start a referral program when you have a customer base<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Immediate exposure can jump-start your affiliate marketing!<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-39ba8b65\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"456\" class=\"gb-image gb-image-39ba8b65\" src=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/When-you-need-to-scale-up-customer-service.jpg\" srcset=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/When-you-need-to-scale-up-customer-service.jpg 972w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/When-you-need-to-scale-up-customer-service-500x235.jpg 500w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/When-you-need-to-scale-up-customer-service-768x360.jpg 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n<h3 class=\"gb-headline gb-headline-40c03bfb gb-headline-text\" id=\"what-is-the-difference-between-affiliate-marketing-and-referral-marketing\">What is the difference between affiliate marketing and referral marketing?<\/h3>\n\n\n<p><span style=\"font-weight: 400;\">Affiliate marketing is a form of referral marketing. Affiliates are getting money for the act of referring your customers to you, and they provide value to their referrals. A good affiliate marketer will be able to convert that customer into something new.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for a one-sentence definition, though: affiliate marketing is just referral marketing with money involved. But of course, there&#8217;s more to it than that.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The one thing that separates affiliate marketing from referral marketing is the price tag. When you&#8217;re working with an affiliate, there&#8217;s usually a commission that goes to them for bringing in new customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand, referral marketing is more personal. It doesn&#8217;t have that specific price tag associated with it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good affiliate marketer will be able to convert that customer into something new. For example, an affiliate might take a customer that has bought one product and then turn them into someone who buys three more products.<\/span><\/p>\n\n\n<h3 class=\"gb-headline gb-headline-f0a27692 gb-headline-text\" id=\"affiliate-marketing-vs-referral-marketing\">Affiliate Marketing vs Referral Marketing<\/h3>\n\n\n<p><span style=\"font-weight: 400;\">With a referral program, companies will get customer\u2019s network for an incentive (free product, discounts, etc)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Referral programs can help produce customer loyalty. Oftentimes in this type of program, referring a friend gets you a discount or extra incentives.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Affiliate programs are for people who are not part of your customer base and have their own audience, such as social media for influencers. They have followers and they can attract and promote your business or service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They have not used your product or services, but they can promote you \u2014 they\u2019ll get a percent or a fixed amount of monetary compensation<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, influencers have a large level of followers, a large network, and a great audience reach.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c9cab4fc\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"456\" class=\"gb-image gb-image-c9cab4fc\" src=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/06\/Success-Ratio-for-Dialing-Per-Lead-Source.jpg\" srcset=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/06\/Success-Ratio-for-Dialing-Per-Lead-Source.jpg 972w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/06\/Success-Ratio-for-Dialing-Per-Lead-Source-500x235.jpg 500w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/06\/Success-Ratio-for-Dialing-Per-Lead-Source-768x360.jpg 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n<h2 class=\"gb-headline gb-headline-c2837279 gb-headline-text\" id=\"how-do-you-price-an-affiliate-program\">How do you price an affiliate program?<\/h2>\n\n\n<p><span style=\"font-weight: 400;\">To price an affiliate program, you\u2019ll need an incentive formula. For a service business or a business with a recurring subscription fee, like MyOutDesk (MOD offers a one-time fee), you would want to come up with a higher number, such as a $40-per-month subscription. You can try pricing at 10-percent-per-month or $10-per-month \u2014 whichever works better, but usually what is higher!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In general, 10% is a good starting point. You can check out competitors and compare how much they\u2019re giving away. Can you afford to offer something higher? You\u2019d want to be competitive.<\/span><\/p>\n\n\n<h4 class=\"gb-headline gb-headline-c730ffa8 gb-headline-text\" id=\"recurring-fees-subscriptions\">Recurring Fees \/ Subscriptions<\/h4>\n\n\n<p><span style=\"font-weight: 400;\">You can offer a recurring commission for the life of the customer or for a set amount of time (such as for one year, or so). Define this in your affiliation TOS (terms of service).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">OSI implements a 20% commission across the board for a fixed amount of time per successful sale of the customer life. Their plans start at $47 a month.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For influencers, prepare to pay higher based on the larger network or presence. Be prepared to do customization based on what the influencer or affiliate can bring.<\/span><\/p>\n\n\n<h3 class=\"gb-headline gb-headline-40e54e4a gb-headline-text\" id=\"what-tools-amp-processes-does-a-business-have-to-have-in-place-when-they-are-putting-up-an-influencer-affiliate-marketing\">What tools &amp; processes does a business have to have in place when they are putting up an influencer + affiliate marketing?<\/h3>\n\n\n<p><span style=\"font-weight: 400;\">#1<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once your influencer + affiliate marketing is launched, you\u2019ll require proper exposure to the program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If no one knows you have it, you can\u2019t attract the right influencer\/affiliate (recruiting). Allow the program to be prominent on your site.&nbsp; Describe what you can offer. Influencers will usually do keyword searches \u201caffiliate program for PRODUCT\/SERVICE\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">#2<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search and reach out to find affiliates and influencers in your network.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search on Instagram. Search for hashtags, for example, #chicagofashionblogger. You\u2019ll be able to get a shortlist of influencers that you can gauge for followers. Use this same strategy on different social networks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">#3<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Offering the proper incentive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your offer is too low, they\u2019re going to walk out and pass. Be competitive with your competitor\u2019s affiliate programs!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">#4<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sure that you have the right tech, tools, and systems to manage your affiliate program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Spreadsheets and manually tracking are OK, but not efficient. The software can make it more effective from the signup to the tracking to the dashboard. As you grow your base of affiliates and influencers, you won\u2019t be able to follow through and track everyone.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">OSI can track successful affiliate links that have successful sales. Most software has integration to a payment provider (OSI pays through PayPal).<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b500603\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"456\" class=\"gb-image gb-image-8b500603\" src=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/mark-struczewski-podcast.jpg\" srcset=\"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/mark-struczewski-podcast.jpg 972w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/mark-struczewski-podcast-500x235.jpg 500w, https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/08\/mark-struczewski-podcast-768x360.jpg 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n<h2 class=\"gb-headline gb-headline-bcedd525 gb-headline-text\" id=\"how-do-i-collaborate-with-influencers-for-my-business\">How do I collaborate with influencers for my business?<\/h2>\n\n\n<p><span style=\"font-weight: 400;\">On a case-by-case basis, you can figure out the high-hitting influencers who can work better with co-branding. Visualize the influencer face or brand along with your product or service to give yourself some reassurance and to make the right decision.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are local influencers in your network that have a good amount of followers, smaller audience, not as glamorous, but they have better credibility and engagement with their smaller audience &gt; <\/span><span style=\"font-weight: 400;\">remem<\/span><span style=\"font-weight: 400;\">ber, Tighter level of relationship with their followers &gt; followers trust them MORE!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More info with OSI Affiliate<\/span><a href=\"http:\/\/www.getosi.com\/\"> <span style=\"font-weight: 400;\">www.getosi.com<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More info on Arlen<\/span><a href=\"https:\/\/www.arlenrobinson.com\/\"> <span style=\"font-weight: 400;\">https:\/\/www.arlenrobinson.com\/<\/span><\/a><\/p>\n\n\n<h3 class=\"gb-headline gb-headline-77ab77d6 gb-headline-text\" id=\"envisioning-of-a-new-reality-for-your-business\">ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS<\/h3>\n\n\n<p>Simply put, MyOutDesk equips entrepreneurs &amp; business owners with tools, strategies, and virtual employees \u2013 and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.<\/p>\n\n\n\n<p>MyOutDesk proudly provides additional free business growth guides, books, and strategy calls. See what we are about, and we\u2019ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.<\/p>\n\n\n\n<p><b><em>Did You Know?<\/em>&nbsp;<\/b> MyOutDesk\u2019s origin story is set during the last global financial crisis of 2008. Yes, that\u2019s right \u2014 our business started by scaling businesses with virtual assistants during a recession! Pioneers of virtual assistant services, our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, \u201cOur virtual professionals have shaved $250,000 off our monthly overhead.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever wondered about Affiliate and Influencer Marketing, then we&#8217;ve got all the answers for you \u2014 in this webinar, we cover every aspect and provide you with valuable information to start ramping up your marketing campaigns.<\/p>\n","protected":false},"author":34,"featured_media":95783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"edit_lock":"","edit_last":"","thumbnail_id":"","imtst_jobtitle":"","imtst_company":"","imtst_companyurl":"","imtst_stars":"","footnotes":""},"categories":[10980],"tags":[],"class_list":["post-95764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/www.myoutdesk.com\/wp-content\/uploads\/2020\/09\/Arlen-Robinson-BLOG_NL_BANNER.jpg","author_info":{"display_name":"Dan Trujillo","author_link":"https:\/\/www.myoutdesk.com\/blog\/author\/mod-dantrujillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - 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